The Hidden Persuaders.

Main
Business & Economics - Sales & Marketing
The Hidden Persuaders.

The Hidden Persuaders.

Name: The Hidden Persuaders.
ISBN: 9780978843106

Vance Packard

0 / 0

0 comments

Sukakah anda buku ini?

Bagaimana kualiti fail ini?

Muat turun buku untuk menilai kualitinya

Bagaimana kualiti fail yang dimuat turun?

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age..

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2007

Edisi:

Kindle

Penerbit:

Independely Published

Bahasa:

english

Halaman:

239