Marketing Management: European Edition

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Business & Economics - Sales & Marketing
Marketing Management: European Edition

Marketing Management: European Edition

Name: Marketing Management: European Edition
ISBN: 9780136009986

Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2009

Edisi:

Penerbit:

Prentice Hall

Bahasa:

english

Halaman:

929

ISBN 10: